Role held by Gauthier Crayssac, before or outside PMF
Marketing coordination for four clubs in the first 32-club FIFA Club World Cup, broadcast globally by DAZN: €4M budget, digital ecosystem, fixed calendar.
In December 2024, DAZN secured the global broadcast rights to the new FIFA Club World Cup — an expanded 32-club tournament hosted in the United States in June-July 2025, streamed for free worldwide on the platform. For DAZN, it's a major strategic move: cement the brand as a global football broadcaster, grow audience, build a digital ecosystem around a brand-new tournament. For the clubs, the competition becomes a marketing arena in its own right: global visibility, commercial activations, content, international fanbase. This mission sits on that club-side: marketing coordination for four of the participating clubs, inside the ecosystem built around the competition. *Public context (not attributed to PMF)*: DAZN acquired the global broadcast rights to the FIFA Club World Cup 2025 in a deal reported at around $1 billion, for a 32-club tournament hosted in the United States (sources: Reuters, FIFA).
Coordinate a coherent marketing setup across four clubs taking part in a brand-new global competition where standards, rhythms and expectations are not yet settled. Hold a consistent editorial and operational direction across a large-scale digital ecosystem, with a committed budget and a calendar that doesn't move.
A global competition of that scale, in its very first 32-club edition, doesn't grant the luxury of waiting for methods to stabilize. What was held on this mission: a shared marketing direction across four clubs, a coherent digital ecosystem at the scale of a worldwide tournament, and a €4M budget owned end to end on a fixed calendar. No promise of virality: a structured, operational setup, delivered on time.