CONSULTING FIRM · PARIS · SINCE 2024

PMF Consulting — digital strategy, brand and AI transformation consulting in Paris

Digital, product and AI transformation consulting for CEOs, marketing and digital leaders, in private companies and the public sector alike. Home turf: sport, culture, media, public sector, and any organisation that has to win over a wide audience.

Strategic consulting with a French twist. No corporate speak. No ~~bullsh*t~~. Just honest, incisive solutions that actually work.

See our references Take the quick audit (8 questions, 2 min)

Public prices excl. VAT · can be bought through French public procurement (MAPA) or purchase order · professional liability insurance · reply within 24 business hours

SINCE 2024

CONSULTING FIRM

PMF Consulting

No slides. No jargon. Just proof.

En Marche · members (our team)400K+

Paris 2024 Club · members (our team)4.9M

Card 1 of 8

400K+ EN MARCHE MEMBERS (OUR TEAM, 2017)4.9M PARIS 2024 CLUB MEMBERS (OUR TEAM)€20M+ BUDGET MANAGED (OUR TEAM, PARIS 2024)0 POWERPOINTS — PROMISENO JARGON

400K+EN MARCHE MEMBERS (OUR TEAM, 2017)

4.9MPARIS 2024 CLUB MEMBERS (OUR TEAM)

€20M+BUDGET MANAGED (OUR TEAM, PARIS 2024)

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OUR
SERVICES

No asterisks. No fine print. Just pure expertise in digital strategy, CRM and transformation. Public prices, excl. VAT.

Public procurement, insurance, company documents: how to buy

01Reality check

DIAGNOSTIC

Complete audit of goals, org, platform, and funnel. Priority roadmap with owners and dates. Decision meeting with one clear path forward.

Duration: 2-3 weeks
Price excl. VAT: €7,500-€15,000

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02Embedded execution

INTERVENTION

Positioning and offer architecture. Pricing and packaging. Funnel and activation (CRM, paid, lifecycle). Platform cutover with PMO.

Duration: 6-12 weeks per phase
Price excl. VAT: From €30,000 per phase, priced after the diagnostic

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03Second brain

ADVISORY

For founders and execs. 2-4 sessions/month. On-call for blockers. Async reviews in 48h. No consultant theater. Real work only.

Duration: 3-month minimum, then monthly
Price excl. VAT: €3,000-€8,000/month

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04Your whole digital team, outsourced

DIGITAL DEPARTMENT

Not just a director: a complete outsourced digital department. Strategy, product management, media, marketing, social, sourcing, POCs. A full digital team - without the HR burden.

Duration: 6-month minimum
Price excl. VAT: €8,000–€15,000/month · 1 to 2 days a week

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05AI without ~~bullsh*t~~▸

AI TRANSFORMATION

Where AI actually pays off, we build it. The rest, we say no. AI Reality Check, one process rebuilt around agents, and adoption that makes it stick. Modular, à la carte.

Duration: 2-14 weeks depending on modules
Price excl. VAT: Modular, pick what you need · from €8,000 (AI Reality Check)

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OUR
REFERENCES

The firm's engagements first, then our products, then the team's track record before PMF: every card says what it is.

No theory. Only practice.

PMF engagement

French Alps 2030 • Olympic & Paralympic Winter Games2026 — ongoing

PMF engagement

French Alps 2030 • Olympic & Paralympic Winter Games — Games & digital ecosystem

Digital consulting (prime contractor)

Digital advisory — 2030 Winter Games

Official presence framed

Ecosystem evolving to the Games

State-grade requirements

PMF engagement

Le Couvent Marseille2025 — present

PMF engagement

Le Couvent Marseille — Luxury Hospitality

Digital direction & platform build

45 direct bookings via the site (Feb–Aug 2026)

4 to 10 online bookings a month

40% of arrivals booked direct vs 60% Booking.com

Live since Feb 2026

PMF products — 3 references

Olympic Games — 3 references

Presidential & politics — 2 references

Warner Bros • myWarner2010 - 2016

Team track record · Julien Tassy

Warner Bros • myWarner — DIRECT TO CONSUMER

Digital Platforms

DAZN • FIFA Club World Cup

Team track record · Gauthier Crayssac

DAZN • FIFA Club World Cup — SPORTS MEDIA

Marketing Coordinator

€4M budget

Global strategy

4 international clubs

Digital ecosystem

TEAM TRACK RECORD

France Médias Monde • France 24 & RFI2016 - 2018

Team track record · Lyès Jmili-Despaquis

France Médias Monde • France 24 & RFI — MEDIA DEVELOPMENT

Business Development Manager

Digital revenue diversification

France 24 & RFI

Strategic partnerships

International

TEAM TRACK RECORD

Numberly • Italy2015 - 2016

Team track record · Marie Alicia Delfour

Numberly • Italy — SAAS & DATA PLATFORM

Country Manager Italy

See all references (14) →

HOW WE WORK

The method, not the promise. What we actually do, in the order we do it.

Fifteen days at PMF

Scoping

Goal, scope, who decides what.

First demo

A first screen or flow that actually runs, not a mockup.

D10

Testing

With real users or real data, not internally.

D14

Demo + decision

We scale, we stop, or we reframe — never "we'll see".

What AI produces / what the team does

Code
Tests
Documentation
Assistant prototypes
First drafts

The team

Architecture
Review
User testing
Trade-offs
Decision brief

Every line shipped to demo has been reviewed by a senior engineer.

A real dashboard

sprint · day 9/14Faithful reconstruction of our method — not a client screenshot

scrape150 new / day

score3.2 s / batch

classify2 awaiting review

9/14 milestones shipped

What a PMF team tracks continuously: data source health, sprint cadence, what's shipped vs. what's left. Reconstructed to disclose zero client data — the structure and numbers reflect our real method.

THE
TEAM@#$%!

We've delivered the impossible at world scale. Now we're here to do it again.

One founder, Julien Tassy, and a network of independent associate experts, brought in as each engagement requires.

*No BS. Pure expertise.

Already worked together

2017

En Marche

JulienThibaut

2024

Paris 2024

JulienThibautMarieGauthierLyèsAdilIsabelle

2026

Alpes 2030

ThibautMarieGauthier

2026

The PMF network, today

JulienThibautMarieGauthierLyèsAdilIsabelleAntoine

DIGITAL · LEGENDARY001/300

Julien Tassy

Digital Director

Founder · president

Designed digital strategies for a presidential campaign, global entertainment loyalty programs, and major sporting events. Led social media ecosystems and negotiations with international governing bodies.

In digital since 2011

ENGAGEMENT · ULTRA RARE002/300

Thibaut Roggeband

Public Engagement Director

Independent associate expert

Architect and pilot of large-scale public engagement strategies for political campaigns and international events. Launched and operated marquee membership clubs.

In digital since 2018

CRM · ULTRA RARE003/300

Marie Alicia Delfour

CRM & Paid Media Manager

Independent associate expert

Led comprehensive CRM strategies and paid media operations for flagship events. Created and managed the center of digital operations during Paris 2024 Games.

In digital since 2021

PMO · HOLO004/300

Gauthier Crayssac

Digital PMO & Media Lead

Independent associate expert

Steers complex digital projects, budget and paid media for flagship events. Ran the Paris 2024 Digital Coordination Center and DAZN's marketing strategy for the FIFA Club World Cup.

In digital since 2020

STRATEGY · RARE005/300

Lyès Jmili-Despaquis

Digital & Strategy Consultant

Independent associate expert

Digital manager with 10 years of experience in marketing, product and editorial for major sports and media players. Develops innovative digital strategies to engage and grow audiences.

In digital since 2016

DATA · HOLO006/300

Adil Soundardjee

Data & Reporting Manager

Independent associate expert

Turns complex data into actionable insights and robust data infrastructure. Paris 2024 Data team: reporting, commercial performance and spectator experience analytics.

In digital since 2022

BRAND · LEGENDARY001/300

Isabelle Legros

Brand Activation & Communication

Independent associate expert

Led Paris 2024 brand activation for six years: launch of the Club Paris 2024, mass-audience campaigns, Terre de Jeux and Olympic Day programmes, agency and content coordination. Previously brand experience for Audi France.

In digital since 2004

TECHNICAL · RARE007/300

Antoine Tamano

Technical Advisor — Architecture & Engineering

Independent associate expert

Owns architecture and code quality on PMF projects. 10+ years of full-stack development, including several Founding Engineer roles on SaaS and generative-AI products.

In digital since 2016

PMF Consulting — digital strategy, brand and AI transformation consulting in ParisPARDONMYFRENCHFRENCH

Before PMF, our team worked for