Role held by Lyès Jmili-Despaquis, before or outside PMF
Digital revenue diversification for France 24 and RFI: distribution partnerships and multi-market monetization for two international public-media brands.
France Médias Monde is France's public international broadcasting group: France 24, RFI, Monte Carlo Doualiya. Three brands, broadcasting in around twenty languages, with a global weekly audience counted in hundreds of millions across TV, radio and digital. Across 2016-2018, the group pushed harder on digital: multi-platform distribution, international partnerships, advertising monetization, content syndication, distribution deals with operators and platforms abroad. The job here wasn't to "build awareness" — France 24 and RFI are already in place — it was to turn editorial reach into durable business relays, media by media, market by market. *Public context (not attributed to PMF)*: France Médias Monde broadcasts in around twenty languages to a global weekly audience of more than 250 million people (group figures, francemediasmonde.com).
Diversify the digital revenues of two international media outlets without weakening their editorial line or their independence — and do it in markets where advertising, distribution and partnership models look nothing like mainland France. Build strategic partnerships that hold over time, not one-off deals.
A public international broadcaster doesn't change its economic model overnight. What was at stake during this period was installing a durable business logic in service of two strong editorial brands — without ever asking them to trade independence for revenue. The partnerships built extended the monetizable reach of both outlets across several continents and opened digital revenue channels that didn't depend on a single format. No headline stunts: foundational business development, built to last.