Gauthier Crayssac
Digital PMO & Media Lead▸
Independent associate expert, brought in as each engagement requires
Digital marketing and CRM consultant with deep experience gained at the heart of the Paris 2024 Games as Digital PMO. A specialist in coordinating complex projects, budget steering and paid media strategies, he created and ran the Games' Digital Coordination Center and coordinated all of its media campaigns. EDHEC graduate.
Gauthier Crayssac is a digital marketing and CRM consultant with deep experience gained at the heart of the Paris 2024 Games as Digital PMO. A specialist in coordinating complex projects, budget steering and high-performing paid media strategies, he excels at audience monetization and partner digital activation.
Experience Highlights
DAZN - Marketing Coordinator FIFA Club World Cup (Freelance)
Led DAZN's overall marketing strategy (social media, influence) for the FIFA Club World Cup on a €4M budget: awareness, social activation and CRM recruitment. Built the digital ecosystem (landing page, email strategy, tracking dashboard) and coordinated communications for 4 international clubs, with a France focus on PSG.
Paris 2024 Olympic Games - Digital PMO, Data & CRM
Created and ran the Digital Coordination Center (up to 50 people) orchestrating all of the Games' digital communications. Managed the Digital department's budget and roadmap, scaling it from 5 to 50 staff on a €15M budget, plus its tenders (€15M+ in awarded contracts). Coordinated all paid media campaigns (Brand, Ticketing, Volunteers, Club, Team France) across 3 media agencies, and built the partner digital offer (CRM / Display / Social).
Paris 2024 Olympic Games - Commercial Strategy & Marketing (Apprentice)
Conducted market research and strategic notes, prepared commercial meetings, built briefs and produced presentations.
Core Competencies
Project Management & PMO
Paid Media
CRM & Data
Partnerships
Coordination
Let's work together
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