Isabelle Legros
Brand Activation & Communication
Independent associate expert, brought in as each engagement requires
20+ years helping brands and institutions with campaigns, events and activation. Six years as Head of Brand Activation at Paris 2024, from the Club launch to the Games.
Isabelle Legros designs and runs activation for brands and institutions: campaigns, events, social content, partnerships. She spent six years bringing the Paris 2024 brand to the general public.
Experience Highlights
Independent - Senior Communication & Brand Activation
Communication and brand activation consulting between Nice and Paris. Joined PMF Consulting.
Paris 2024 Olympic Games - Head of Brand Activation
Activation of the Games brand within the Brand, Engagement and Creativity department. Launch of the Club Paris 2024 in 2020, editorial committee and content plan, digital campaigns, Terre de Jeux 2024, Olympic Day, creative agency coordination.
Double 2 - Account Director
Brand experience for Audi France: events, influence, CRM, partnerships, VIP activation. Social launch campaign for the Audi A8, Galerie Audi talents, Audi City Paris.
Auditoire, then independent - Project Direction
Event and communication project direction for Auditoire, Publicis Events, aimko and Double 2.
Core Skills
Strategy
Creative
Events
Operations
Let's work together
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