Digital & Strategy Consultant▸
Independent associate expert, brought in as each engagement requires

Former Head of Digital Platforms at Paris 2024, where he designed and managed the Olympic Games website and app (200M unique users, 2B page views). Previously at France Télévisions and France Médias Monde, he excels in project management, product management and audience development. Graduate of HEC Paris (Master in Media, Art, Creation) and Master 2 in Audiovisual Law.
Lyès Jmili-Despaquis is a digital strategist with 10 years of experience leading digital platforms and products for major sports and media organizations. His expertise spans Olympic-scale events and international media outlets.
Designed and managed the official Paris 2024 Olympics website and mobile app. Achieved 200 million unique users and 2 billion page views. Coordinated with IOC and IPC on digital strategy.
Defined and coordinated 360° digital activations for France TV events across News, Sports and Culture divisions. Led integrated campaign strategies across multiple platforms.
Supported the Sports Division in promoting and distributing major sporting events. Developed audience engagement strategies and digital marketing campaigns.
Developed digital revenue diversification strategies for France 24 and RFI. Managed strategic partnerships and new business opportunities.
A project, a question about an engagement? Write to us: reply within 24 business hours.