Marie Alicia Delfour
CRM & Paid Media Manager▸
Independent associate expert, brought in as each engagement requires
Led comprehensive CRM strategies and paid media operations for flagship events. Created and managed the digital operations center during Paris 2024 Olympic Games.
Marie Alicia Delfour is a digital marketing specialist, with expertise in managing comprehensive digital marketing operations for flagship events and organizations. She combines strategic vision with operational excellence on data, CRM and paid media campaigns.
Experience Highlights
Paris 2024 Olympic Games - CRM & Paid Media Manager
Led comprehensive CRM strategy and paid media operations. Managed multi-million euro marketing budgets. Created and managed Digital Communication Center (DCC). Orchestrated campaigns across multiple channels.
Café Joyeux - Head of digital
Structured and deployed Café Joyeux's digital strategy. Continuous improvement of an e-commerce site using Prestashop, launch of acquisition strategies on Meta and SEA, implementation of a centralised offline and online database using Salesforce.
Numberly - Account director
Management of a portfolio of clients from various sectors: banking and insurance, luxury goods, retail, household appliances, consumer goods, cosmetics. Definition of 360° digital marketing strategies for clients: 3-year strategic marketing plans, loyalty programmes, annual online and offline media plans, prospect and customer lifecycle management.
Core Competencies
CRM
Paid Media
Social Media
Analytics
Technical
Let's work together
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