Role held by Julien Tassy, before or outside PMF
Steering the public-engagement leg of the Games: Club at 4.9M members, 400K Marathon Pour Tous applicants.
Make the Games a popular movement, not an event to watch on TV. The Paris 2024 Club was the engine of that mobilization — a public programme, priority access, and key moments all over the country — kept alive week after week all the way to the flame.
Turn a member base into an active, loyal community able to mobilize at scale on high-stakes operations (Marathon bibs, local events) without burning out. Hold the rhythm for months, not just on the day.
A member base turned into an active community sustained through to the Games. The Marathon Pour Tous delivered on its promise — running the same course as the athletes — and the Club held its role as a popular engine, week after week, event after event. No hollow storytelling: you don't "communicate" a mobilization, you keep it alive.