Role held by Julien Tassy, before or outside PMF
Digital transformation of the French Presidency: launch of boutique.elysee.fr, modernisation of direct communication and citizen correspondence, data-driven audiences — in a high-stakes institutional environment.
Modernise the digital relationship between the French Presidency and citizens: a sovereign institution, an absolute requirement for trust and restraint, and the will to address the public directly. The most visible project: the launch of the Élysée's official online store. *Public context: the 2018 launch of boutique.elysee.fr — officially licensed products, proceeds directed to the restoration of presidential heritage — was widely covered by the press.*
At this institutional level, every detail is scrutinised. It demanded a flawless digital presence — security, accessibility, a head-of-state brand —, a reliable official e-commerce channel, and citizen correspondence handled at scale, without ever sacrificing the restraint the office requires.
Proof that a sovereign institution can adopt modern digital standards — e-commerce, direct relationship, data — without conceding anything on trust, security or restraint. A model for transformation in a very high-stakes environment.