Delivered by Julien Tassy
Design and build of Le Couvent Marseille's direct booking platform: FR/EN booking engine, Stripe payments, calendar sync, bespoke CMS. The result: 45 direct bookings through the site in 7 months, and 40% of arrivals booked direct versus Booking.com.
View the platform (opens in a new tab)Le Couvent Marseille — a luxury maison set in a former convent in the Fonderie Vieille district — wanted to take back control of its bookings: own the guest relationship end to end, without depending on platforms (OTAs) or their commissions. We designed and built its direct booking platform.
A luxury maison isn't booked like a standard room. It needed a journey worthy of the experience (restrained, "quiet luxury"), frictionless and fail-safe payments (deposits, long stays), always-accurate availability while calendars live across several channels — all editable by the house itself, without a developer.
By owning direct booking, Le Couvent turns every reservation into a guest relationship kept and a commission saved. Starting from zero in February 2026, the site already accounts for a quarter of arrivals versus Booking.com, and direct as a whole for 40%. It's an asset the house owns and that compounds month over month, independent of the platforms and their rules.