AI without bullsh*t
Everyone's selling you AI. 95% of enterprise generative-AI projects delivered no measurable return (MIT, 2025). The problem was never the tool — it's your organization. No hype, no POC that dies in a drawer: we find where AI actually pays off, we build it, and we make sure your teams actually adopt it. À la carte: start with the foundation, compose the rest.
AI · Agents · Transformation · Adoption · Automation
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Julien Tassy, founder and president of the firm.
Depending on scope, independent associate experts from the network are brought in, engagement by engagement.
Continuity: every engagement has a named associate expert in support; if the founder is unavailable they carry on, and every deliverable is yours. Each person's time in days is set out in the proposal.
“AI that runs. Not the hype.”
For this service, our references are our own products, designed, built and run by the studio: no publishable client engagement yet. The AI Reality Check module (from €8,000 excl. VAT) is precisely a first step with bounded risk.
Tech Direction & Architecture
Product & Design Direction
Company: PMF Consulting (registered name: PMFconsulting), French SASU, SIRET 934 716 143 00011, VAT FR79934716143, NACE code 70.22Z.
Public procurement: Can be bought through an adapted procedure (MAPA) and by purchase order, including below the threshold exempt from competitive tendering.
Associate experts: Declared subcontractors (DC4 form).
Insurance: Professional liability insurance with Hiscox (broker Assurup), certificate on request.
Company documents on request: Kbis (company registration extract), URSSAF vigilance certificate, tax compliance certificate, bank details (RIB).
Platform: Also available through Malt.
Contact: contact@pardon-my-f.com, reply within 24 business hours.
Legal identity of the firm: legal notice.